Vinitaly 2026 returns to Verona from April 12 to 15 at Veronafiere, confirming its role as a leading international wine and spirits exhibition. Now in its 58th edition, the event will bring together nearly 4,000 Italian wine companies and operators from more than 130 countries.
Each year, Vinitaly strengthens its position as a global business hub. However, 2026 places even greater emphasis on connectivity, innovation, and evolving market trends. From international buyers to new consumption formats, this edition reflects a wine industry that continues to adapt and expand.
A Global Marketplace with Strong International Demand
Vinitaly 2026 builds on a targeted incoming strategy designed to connect producers with high-level buyers. To date, more than 1,000 top buyers have been selected and invited through a joint initiative by Veronafiere and the Italian Trade Agency.
Notably, North America leads international demand, with strong participation from the United States and Canada. At the same time, Asian markets continue to grow, including China, Japan, and Southeast Asia. Meanwhile, South America and Africa are expanding their presence, reflecting the global appeal of Italian wine.
As a result, Vinitaly offers producers direct access to both established and emerging markets. This global reach remains one of the fair’s defining strengths.
Wine Tourism Takes Center Stage
This year, Vinitaly 2026 places wine tourism firmly at the center of its program. While the topic has grown in recent years, it now becomes a structural component of the exhibition.
Vinitaly Tourism returns with an expanded format across two dedicated hubs. The first is located in the gallery between Halls 2 and 3. The second is hosted at Palaexpo. Together, these spaces offer a full program of seminars, tastings, and industry discussions.
Importantly, the initiative connects wineries with tourism professionals. These include tour operators, travel designers, and experiential specialists. Buyers will come from markets such as the United States, Brazil, the United Kingdom, and Singapore.
Moreover, new research highlights the growth of this segment. Wine tourism continues to increase both visitor numbers and economic value. Wineries report rising direct sales and improved visitor conversion rates.
Therefore, Vinitaly positions wine tourism not as an added feature, but as a key business opportunity.
New Formats Reflect Changing Consumption Trends
Alongside tourism, Vinitaly 2026 responds to evolving consumer preferences. One of the most notable additions is NoLo – Vinitaly Experience. This new area focuses on no- and low-alcohol wines, a segment that continues to grow globally.
In addition, the spirits sector expands with Xcellent Spirits, a dedicated area designed to foster connections between wine and mixology professionals.
These initiatives reflect a broader shift in consumption habits. Today, consumers often choose quality over quantity. As a result, producers are exploring new categories and experiences that align with these expectations.
Digital Tools and Business Innovation
Vinitaly 2026 also enhances its digital infrastructure. Platforms such as Vinitaly Plus and the Buyers Club support direct connections between producers and international buyers.
At the same time, the introduction of Bacco AI signals a move toward smarter data use and business matching. These tools aim to streamline networking and improve efficiency during the fair.
Consequently, Vinitaly continues to evolve beyond a traditional trade show. It becomes a platform where technology supports long-term business growth.
Vinitaly and the City Expands the Experience
Before the exhibition opens, Vinitaly and the City returns from April 10 to 12. This off-show program invites wine lovers to experience Verona through tastings, talks, and cultural events.
The initiative transforms the historic center into a dynamic wine destination. Events take place across iconic locations such as Piazza dei Signori and Torre dei Lamberti.
In addition, the program strengthens its focus on wine tourism. Experiences now extend beyond the city to nearby wine regions, including the Valpolicella route.
As a result, Vinitaly connects trade and public audiences. It also reinforces the link between wine, culture, and place.
Looking Ahead to Vinitaly 2026
Overall, Vinitaly 2026 reflects a wine industry in transition. It balances tradition with innovation while expanding its global reach. At the same time, it highlights the growing importance of tourism, digital tools, and new consumption trends.
For industry professionals, the fair remains a key meeting point. For travelers and wine enthusiasts, it offers a deeper connection to Italian wine culture.
Vinitaly 2026 takes place April 12–15 in Verona.For more information and to attend, visit: https://www.vinitaly.com/en/
