A designer’s conversation with the Founder and CEO of Vittori, following the unveiling of the Vittori x Pininfarina hybrid hypercar, on longevity, craftsmanship, and the evolving language of luxury mobility.
Experiencing the Vittori x Pininfarina unveiling felt less like attending a traditional car launch and more like observing a design philosophy take shape. As a designer, what stood out immediately was not spectacle, but restraint—the way proportion, material choice, and intention were allowed to speak without excess. The presentation invited consideration rather than consumption, appealing to those who understand design as something lived with over time.
That sensibility reflects a design tradition where craftsmanship, emotion, and innovation are inseparable—one shaped by patience, material intelligence, and respect for longevity. In this context, Vittori’s collaboration with Pininfarina reads not as branding, but as shared values: an understanding that performance today must balance ambition with responsibility, and that luxury gains meaning through endurance rather than immediacy.
In the conversation that follows, Carlos Cruz of Vittori reflects on sustainability as durability, Italian design as cultural inheritance, and why the future of luxury mobility depends as much on intention as it does on engineering.
Sustainable Luxury: How does Vittori define sustainability within performance and design, and how is awareness reshaping luxury mobility?
The way Vittori addresses sustainability is by aiming for longevity and durability in our products, focusing on timeless design and quality that allows our products to last for generations. Moving away from fast consumption, we can achieve this with our low-volume bespoke program. We are also looking into using titanium and aluminum effectively; additive manufacturing (3D printing) allows us to do that by using only the material needed to produce small to medium parts.
Italian Design Legacy: What is the enduring influence of Italian craftsmanship, and why does it resonate so strongly with collectors drawn to design-forward, long-term value?
We consider that Italian taste in many industries has always been a benchmark for luxury and refinement. That is exactly why we are committing to having our car made in Italy, because it gives it a heritage in design and quality that you will only find in la bella Italia.
The Vittori x Pininfarina Lifestyle: Beyond performance, how does this collaboration embody a modern interpretation of Made in Italy—merging emotion, artistry, and innovation?
I have always dreamt of visiting Italy and driving an Italian supercar in the beautiful Toscana or the Stelvio Pass. It is like the pinnacle of a car enthusiast—having a natural painting as your surroundings with a work of art at your command. Now the dream is even better. I get to be a part of the team of artisans producing this work of art and having that emotion transmitted to our customers to fulfill their dreams whilst doing it with the most enduring and innovative technology available. Un viaggio molto emozionante! Un’arte perfetta! L’innovazione più grande!
When Performance Becomes Design Culture
What emerges from this conversation is a vision of luxury mobility grounded less in velocity than in values. Cruz speaks about sustainability as longevity, craftsmanship as responsibility, and performance as something designed to endure—principles that extend well beyond any single launch or moment.
For designers, this way of thinking feels instinctive. It mirrors how meaningful spaces and objects are created: through coherence, restraint, and a deep understanding of how people live with what is designed. When applied to mobility, these same principles transform engineering into experience and innovation into culture.
In a world increasingly redefining luxury from possession to presence, Vittori’s approach suggests a broader shift. The collaboration with Pininfarina reflects a global mindset where legacy matters, materials are chosen with care, and the most compelling expressions of luxury are those that age well—technically, aesthetically, and emotionally.
Website: https://www.vittori.com
Instagram: @vittorimotors
