The Future of Italian Craftsmanship in Motion
Hosted at the prestigious Concours Club in Miami, the private launch of Turbio on October 4, 2025, marked an extraordinary fusion of art, technology, and Italian mastery. The unveiling introduced Vittori, a next-generation hybrid hypercar brand with roots in both the United States and Italy, and its groundbreaking collaboration with the legendary design house Pininfarina.
This exclusive Miami reveal of the Vittori hybrid hypercar with Pininfarina signals not merely a debut—it’s the arrival of a new language in luxury mobility, where performance meets poetry, and innovation remains deeply tied to heritage.
A Legacy Reimagined: Italian Design Meets Miami’s Modern Luxury
In Miami, a city defined by its growing ecosystem of art, design, and global investment, the Vittori x Pininfarina launch represents a new era for Italian craftsmanship abroad. As Miami attracts an increasingly international and design-savvy audience, this collaboration underscores Italy’s enduring influence on what collectors and investors value most: authenticity, innovation, and legacy.
We didn’t want to make another supercar. We wanted to build something that feels like flight, like sculpture, like power at your fingertips.
— Carlos Cruz, Founder and CEO, Vittori
Founded by brothers Carlos and Armando Cruz, Vittori bridges the worlds of AI-powered technology and timeless Italian artistry.
Powertrain and Performance: A Triumph of Engineering and Emotion
At the heart of Turbio lies Orion, a naturally aspirated V12 engine engineered by Italtecnica in tribute to Formula 1 legend Claudio Lombardi. Built for both breathtaking performance and remarkable efficiency, Orion integrates race-bred innovation with modern compliance standards—proving that emotion and engineering can coexist without compromise.
Vittori’s proprietary hybrid system complements the combustion engine, uniting speed and sustainability. Aerodynamics, shaped through Pininfarina’s century-long design expertise, reduce drag while an active rear wing adapts dynamically to driving conditions.
Inside, Vittori restores the art of driving through precision and tactility. Rather than touchscreen interfaces, analog controls and sculpted switches reconnect the driver to pure mechanical engagement.
AI shaped the design, but craftsmanship remains its soul.
— Carlos Cruz
Advanced 3D printing with titanium and aluminum enhances both strength and form, while additive manufacturing redefines what’s possible in luxury automotive design.
Pininfarina’s Vision: The Art of Transformation
Partnering with Vittori on a new vision for the hypercar market embodies one of the essential traits of Pininfarina. For decades, we have transformed pure design exercises into industrial realities. Supporting Vittori in its mission is a natural continuation of that legacy.
— Giuseppe Bonollo, Senior Vice President, Mobility, Pininfarina
Pininfarina’s involvement extends beyond design—it reaffirms the timeless values of Made in Italy: beauty, ingenuity, and balance between art and innovation.
A New Chapter in Italian Luxury
With only 50 units to be produced in Italy, Turbio is not just a hypercar—it’s a statement of intent. Vittori’s dual presence, with headquarters in New York and production in Italy, reflects a cultural dialogue between American innovation and Italian tradition.
As Miami continues to emerge as a nexus for global wealth, design, and investment, the Vittori x Pininfarina collaboration illustrates how Italian craftsmanship continues to shape the aesthetics of modern luxury—across disciplines and continents.
To learn more, visit vittori.com | @vittorimotors
Looking Ahead: The Art of Investment and Design
As the global conversation turns toward investment in art, architecture, and design this winter, Live in Italy Magazine will continue to explore the new frontiers of Italian excellence. The upcoming January luxury and investment edition will expand on this theme, featuring additional video and editorial coverage of the Vittori x Pininfarina debut and the evolving landscape of Made in Italy design.
Stay tuned for our full video recap from the launch—captured by Reginald Dunlap and his team—and discover how Italy’s legacy of craftsmanship continues to inspire innovation across every creative discipline.
